Cookie Policy

AlphaFirst Ltd uses cookies and similar technologies on this website.

This policy explains what cookies are, why we use them, and how you can manage your choices.

What cookies are

Cookies are small files placed on your device when you visit a website.

They can help a website work properly, remember your choices, understand how visitors use the site, or support services such as analytics, booking forms and embedded content.

Similar technologies can include scripts, tags, tracking pixels, local storage and other ways of storing or accessing information on your device.

How we use cookies

We use cookies and similar technologies to:

• make the website work properly
• remember your cookie choices
• protect the website from spam and security threats
• understand how visitors use the website
• improve pages and content
• support booking and enquiry features
• support embedded or connected services, where used

We do not use cookies to sell your personal information.

Cookie consent

We use CookieYes | GDPR Cookie Consent and WP Consent API to manage cookie choices.

Cookies that are needed for the website to work may be set without asking for consent.

Non-essential cookies, such as analytics or tracking cookies, are blocked until you give consent.

You can accept, reject or change your cookie choices using the cookie banner or cookie settings shown on the website.

Types of cookies we may use

Necessary cookies

These cookies are needed for the website to work properly.

They may be used for things like:

• remembering your cookie choices
• keeping the website secure
• preventing spam or malicious activity
• making forms, booking features or basic website functions work

These cookies do not usually require consent.

Analytics cookies

Analytics cookies help us understand how people use the website.

They may show us things like which pages are visited, how long people spend on the site, and how visitors move around the website.

We may use tools such as Google Site Kit, Google Tag Manager and Hotjar for this.

These cookies are only used where you have given consent.

Marketing and tracking cookies

Marketing or tracking cookies may help us understand whether our content and campaigns are working.

They may be used to measure visits, clicks or interactions with the site.

These cookies are only used where you have given consent.

Booking and appointment cookies

Where you book a call or appointment, cookies or similar technologies may be used to support the booking process.

This may involve tools such as Amelia, Zoom and/or Microsoft Teams, depending on the appointment type.

Security and anti-spam cookies

We use tools to help protect the website and reduce spam.

These may include Wordfence Security and Antispam Bee.

These tools may use cookies or similar technologies to detect suspicious activity, protect forms, or help keep the website secure.

AI chatbot cookies and similar technologies

Our website may include an AI chatbot powered by Meow Apps AI Engine.

Cookies or similar technologies may be used to make the chatbot work, remember basic interaction state, or support the service behind the chatbot.

If you use the chatbot, the information you type may also be processed as explained in our Privacy Policy.

Third-party cookies

Some cookies may be set by third-party services that help us run the website or provide features.

These may include services used for:

• analytics
• cookie consent
• security
• anti-spam
• bookings
• online meetings
• embedded content
• AI chatbot functionality

Third-party providers may process information according to their own privacy and cookie policies.

Managing cookies in your browser

You can also control cookies through your browser settings.

Most browsers let you block, delete or restrict cookies. If you block all cookies, some parts of the website may not work properly.

Changes to this policy

We may update this Cookie Policy from time to time.

The latest version will be published on this page.