Press & Media

Press & media enquiries

If you are writing, recording or researching something about AI in small business, bespoke software, IT support, cyber security or cloud systems, AlphaFirst can help with clear, practical comment.

We work with growing businesses that often face the same underlying problem: the way the business gets work done has become harder to manage than it used to be. That might mean too many spreadsheets, too much work sitting in inboxes, systems that do not quite join up, or important jobs being remembered by one person.

We can help explain these issues in plain English, with comments grounded in real business experience rather than hype.

AI comment and perspective

AlphaFirst can provide practical comment on how AI is starting to change small businesses, especially owner-managed firms where one person often carries a lot of knowledge, judgement and day-to-day decision-making.

We are not looking at AI from the outside. We use it heavily in our own work: planning, writing, software design, technical decision-making, code review, business positioning and internal problem-solving.

That gives us a useful perspective on both sides of the story.

AI can now compress work that used to need several different roles. Used well, it can help a small business move faster, think more clearly, produce better material, test ideas, build software and reduce reliance on outside specialists.

But it also brings new risks. AI can lose context, misread what matters, sound more confident than it should, introduce regression into existing work, produce generic answers, or slowly drift away from the reality of the business if it is not managed carefully.

Our view is that AI is not simply a tool for writing emails or summarising meetings. It is becoming a serious business capability. For small businesses, that creates a real opportunity – but only if owners understand where AI is genuinely useful, where it is fragile, and where human judgement still matters.

Jeremy Tilson can comment on:

how small businesses can use AI beyond simple chat prompts
the opportunities AI creates for owner-managed businesses
how AI can change the shape of a small business team
the risk of relying on AI without enough context or review
why memory, continuity and regression matter when using AI for serious work
where AI can replace work, and where it should not replace responsibility
what business owners should be asking before they bring AI into important processes

About AlphaFirst

AlphaFirst Ltd is a Hertfordshire-based software and IT company, founded by Jeremy Tilson.

We help growing businesses improve the way they manage important work. Sometimes that means building simple, bespoke software to replace a spreadsheet or manual process. Sometimes it means providing practical IT support, cloud advice or help with cyber security.

The company has been based in Hoddesdon, Hertfordshire for over 25 years. During that time, we have delivered IT and software work to approaching 300 customers, with systems, training and reporting solutions used by thousands of people. More than 50 customers have left us five-star reviews on Google. Our clients range from small businesses through to global Fortune 500 corporations.

About Jeremy Tilson

Jeremy Tilson is the founder and owner of AlphaFirst Ltd.

He has worked in software, business systems and IT for more than 30 years, including corporate IT roles before founding AlphaFirst. His work now focuses on helping business owners make practical technology decisions, especially where off-the-shelf systems do not quite match the way their business actually works.

Jeremy can comment on AI in small businesses, bespoke software, IT support, cyber security, cloud systems and the practical realities of using technology inside growing businesses.

Press enquiries

For press, media, podcast, event or background enquiries, you can book a call with AlphaFirst or contact us by phone or email.

If you are working to a deadline, please include a short summary of what you are covering, when you need a response, and whether you are looking for a quote, background comment or an interview.

Approved photos

You may use the approved photos on this page digitally with permission, provided that AlphaFirst Ltd is credited.

Please email help@alphafirst.net before use and send us a link once the item is published.

The AlphaFirst team inside the AlphaFirst office — The AlphaFirst team

Useful reading

These articles may be useful background if you are covering AI in small business, bespoke software, or the risks of building important business systems without enough context: